Marc Couture, Features Customers Want From an E-Commerce Website

Many people argue that consumers miss out on critical parts of the shopping experience when they browse products online. Because they can’t see and interact with products in-store, they miss out on trust and authenticity. Because they aren’t speaking to someone face-to-face, they aren’t getting that ‘human’ connection. Because they can’t witness the transactions happening before their eyes, they lose out on security. The list goes on.

But Marc Couture, Founder & CEO of Artika, disagrees. Sure, brick-and-mortar stores offer a tangible shopping experience that is impossible to replicate online, but that doesn’t mean that ecommerce stores cannot bring a similar experience to their customers. Even more, by implementing the right website elements into your ecommerce store, Couture believes brands can even enhance the customer experience beyond what is possible in physical stores.

What are the elements that are the most important to customers? Marc Couture shares five features that every ecommerce website should include. Read on to learn more.

Read the full article here. Originally published on Patch.com on April 15, 2021.